The Brand Signal is the Agents of Branding blog on branding and digital marketing. Here we break down our Superhero Branding Process & Customer Adventure Maps, offer perspective on key branding, marketing & advertising news, and provide actionable advice for real results in the digital age.
Mild Mannered to Superhero – Brand Transformation
Let’s talk about one of the most famous comic characters of all time: Clark Kent. Clark Kent is a great guy. He grew up as a...
Superhero Branding
Superheroes have been around for over 80 years and now dominate popular culture. Agents of Branding Creative Director Mason Rabinowitz explains how strong branding just might be their greatest power and discusses what their success can teach us about building our own superhero brands.
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