Mild Mannered to Superhero – Brand Transformation

Let’s talk about one of the most famous comic characters of all time: Clark Kent. Clark Kent is a great guy. He grew up as a literal midwestern farmboy and becomes an award-winning investigative reporter for a major metropolitan newspaper. Clark is smart, kind,...

Superhero Branding

Superheroes have been around for over 80 years and now dominate popular culture. Agents of Branding Creative Director Mason Rabinowitz explains how strong branding just might be their greatest power and discusses what their success can teach us about building our own...